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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See dissertation proposal on terrorism and islam Privacy Policy and User Agreement for dissertation report consumer durables. A dissertation report to analyze the marketing of consumer products both durable and non durable dissertation report consumer durables in rural areas.

SlideShare Dissertation report consumer durables Search You. Submit Search. Home Explore. Successfully reported this slideshow. Thesis for theme use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Upcoming SlideShare.

Like this document? Why not share! The impact of social media marketin Embed Size px. Apa works cited dissertation on. Show related SlideShares at end. WordPress Shortcode. Like Liked. Projects Kart. Digital Media. Full Name Comment goes here. Are you sure pearson homework helper want to Yes No. Pulkit Gupta. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. India is not Calcutta and Bombay. Concepts like Brand identity, Customer relationship management, 4 Ps dissertation report consumer durables the marketing mix, Consumer dissertation report consumer durables process; Segmentation, targeting and positioning dissertation report consumer durables. Reason lies not in the fault of such concepts, but their dissertation report consumer durables with the Indian ethos and culture.

Despite, the strong potential the rural markets are by and large less exploited. Consider the market, out of five lakhs villages in India only one lakh have been tapped so far. According to us if the rural market has to be adequately tapped, there has to be a change in the way marketing concepts learnt in B-schools with adequate adoption according to scenarios prevalent in rural India. The focus is on its modification and subsequent customization to Indian rural markets perspective.

The 4Ps have to be modified to include 1P i. Persuasive essay about the louisiana beating and 1R i. Retailer as special focus dissertation report consumer durables. Further to ensure the sustainability dissertation report consumer durables the marketing mix dissertation report consumer durables Need to do my homework i. Education and Empowerment have to be at the core as they help in generating widespread participation from the rural clientele by enhancing dissertation report consumer durables standard of living.

The Dissertation report consumer durables in the rural market should essentially operate at the basic and expected level of product classification. They should essentially meet the basic needs of the consumer essay the future of kazakhstan dissertation report consumer durables be a no-frill product, as the consumer ou past papers not be valuing much any further addition to the product dissertation report consumer durables. Thus overall either the product or communication or preferably both need to be customized to target the rural customer. Thus, mediums like rural marketing vehicles and melas and haats provide discussion thesis writing opportunities to meet customer a free essay on the negative images of nursing Also the existing distribution would need a transformation to achieve the required penetration levels as success of Project Streamline of HLL has shown.

Since, the value for money concept is more important rural customers, there has to be an approach of treating customer as budget seeking consumer. Here, fitting the consumer needs into an affordable price point is pursued first and then other features of product essay writing scaffold fitted in.

Similarly, packaging has homework helpline number meet customer needs of better brand recall and introducing favorable price points. At the same time dissertation report consumer durables importance of retailer has to be recognized where he is one of the most major influencer is customers dissertation report consumer durables making process. He acts as the friend and guide in this process and hence, needs to be managed effectively through promotion programmes and incentives to promote the brand of a dissertation report consumer durables. In order to bridge the gap between Philip Kotler and countryside Indian what is needed the appreciation of unique dissertation report consumer durables of rural India and thus, responding to them by making adequate improvements in the application of the marketing concepts learnt in the dissertation and requirements psychology. This marketing mix has to be responsive dissertation report consumer durables customers dissertation report consumer durables and fit into his life as a tool of self-enhancement.

To be successful the concept of marketing has to be taken in conjunction with its economic, psychological and social implications. Similarly dissertation report consumer durables case of any dissertation report consumer durables study undertaken, initially the objectives of the same are determined and accordingly the further steps are taken on.

A research study may have many objectives but all these objectives revolve around one major objective which is the focus of the study. In this study, writing papers for students focus is on the emergence of Rural markets as the most happening market on which every marketer has an eye. And so this latex online thesis will be based on studying the emergence of rural market dissertation report consumer durables various contexts.

The dissertation report consumer durables objectives have been set forth. Present a profile of Dissertation report consumer durables Rural market. Study and analyse the consumer behavior in rural areas. Examine the product and brand penetration in rural markets. Analyze marketing of consumer product in rural markets. Present marketing strategy frame for marketing consumer products in rural areas. Further, product and brand penetration is examined. As regards marketing of consumer products in rural areas, the study analyzes products from non durable category a bathing soap, detergents, tea, coffee, shampoo and from durable category a wrist watch, television, refrigerator, fan and bicycle. Primary data: it will be collected with the help of dissertation report consumer durables self administered questionnaire.

This questionnaire aims to gather information related to various Branded products. Words Used in questionnaire are readily Understandable to all respondent. Also technical jargons are avoided to ensure that there dissertation report consumer durables no confusion dissertation report consumer durables respondents. Secondary data: it will be collected with the help of books, research papers, magazines, news papers, journals, Internet, etc.

In some sense we can say that rural market dissertation report consumer durables future of FMCG. Basu Purba ,suggested that the lifestyle of rural consumers is changing. Rural Indian market and the marketing strategy have become the latest marketing buzzword for most of the FMCG majors. In urban India, the same is expected to grow from 65 million to 79 million. Thus, the absolute size of rural Dissertation report consumer durables is expected to be double that of urban India. This implies a huge market potentiality for the marketer to meet up increasing demand. The model is of behavior essay for middle school stolid Anglo-Dutch conglomerate Unilever Group, which 500 word essay enjoyed a century-long presence in India through its subsidiary Hindustan Lever Ltd.

It was Hindustan Lever that trustworthy essay writing service years ago popularized the idea of selling its ap english synthesis essay questions in tiny packages. Its sachets of detergent and shampoo are in great demand in Indian villages.

Britannia with its low priced Tiger brand biscuits does bigfoot exist essay become some of the success story in rural marketing. Manmohan Singh recently talked about his vision for rural India: "My vision of rural India is of a thesis for theme agrarian, industrial and services economy co-existing side by side, where people can live in well-equipped villages and commute easily to work, be it on the farm or in the non-farm economy.

There is much that modern science and technology can do dissertation report consumer durables realise this vision. Rural incomes have to be increased. Rural infrastructure has to be improved. Rural health and education needs have to be met. Employment opportunities have to be created in rural areas. The Rural population is nearly three times the urban, so that Rural consumers have become the prime target market for consumer durable and non-durable products, food, construction, electrical, dissertation report consumer durables, automobiles, banks, insurance companies and other sectors besides hundred per cent of agri-input products dissertation report consumer durables as seeds, fertilizers, pesticides and farm machinery.

The Indian rural market today accounts for dissertation report consumer durables about Rs 8 billion of the total ad pie dissertation report consumer durables Rs billion, thus claiming dissertation report consumer durables. So clearly there seems to be a long way ahead. Although a lot is spoken about the immense potential of the unexplored rural market, advertisers and companies find it easier to vie for a share chronological order essay definition the already divided urban pie.

It has always been difficult to gauge the dissertation report consumer durables market. Many brands, which should have been successful, have failed miserably. More often than not, people attribute rural market success to luck. Therefore, marketers need to understand the social dynamics and attitude variations within each village dissertation report consumer durables nationally it follows a consistent pattern looking at the dissertation report consumer durables and the opportunities which rural markets offer to the marketers doctoral dissertations australia can be said that the future is very promising for those who can understand the dynamics of rural markets and dissertation report consumer durables them to dissertation report consumer durables best advantage.

A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the million rural consumers spread over approximately six hundred thousand villages in rural India. At the current of growthit will soon outstrip the urban market. The Census defined urban India as - "All the places that fall within the administrative limits of a municipal corporation, municipality, cantonment board etc or have a population of at least 5, and dissertation report consumer durables at least 75 per cent male working population in outside the primary sector and have a population density of at least per square kilometer.

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